Jul 29, 2008

Car Logo - the story behind

The Audi's Four Rings is the emblem of one of the oldest car manufacturers in Germany. It symbolises the 1932 merger of the four independent motor-vehicle manufacturers: Audi, DKW, Horch and Wanderer. Together with the NSU brand, which joined in 1969, these companies are the roots of the present-day AUDI AG.
After the war the Audi name - which is Latin for "Hear!" disappeared, but was revived in 1965, using the four rings as a logo. The company itself is more than a century old.
And hey ! ...the four rings in the logo have nothing to do with the Olympic rings.

BMW stands for Bayerische Motoren Werke or Bavarian Motor Company. The company was established in 1913 and based in Munich, Germany. It started out as an aero engine manufacturer, hence the company logo. The logo comprised of four quadrants of alternating white and blue color. It is a stylized representation of an airplane propeller spinning against the clear blue sky. The logo represents a white propeller blade against a blue sky. It reflects the origins of BMW as a maker of military aircraft engines during WWI. Also, white and blue are the traditional colors of Bavaria.

Jaguar Cars Limited is a British based luxury car manufacturer, originally with headquarters in Browns Lane, Coventry, England but now at Whitley, Coventry. It was founded as the Swallow Sidecar Company in 1922,by two motorcycle enthusiasts, William Lyons and William Walmsley, and changed its name to Jaguar in 1945. The company has been owned by Ford since 1989.

The founder of Lamborghini, Ferrucio Lamborghini, had a passion of bull fighting, as seen by the logo chosen for his car company - a charging bull. Mr. Lamborghini also carried this theme over to the names of his cars, almost all of which were named after eithera breed of fighting bull or a particular bull.

The Mercedes-Benz logo is one of the most famous brands in the world. The patented name "Mercedes" was registered in September 1902. The Benz logo is a simplistic three-pointed star that represents its domination of the land, the sea, and the air. The famous three-pointed star was designed by Gottlieb Daimler to show the ability of his motors for land, air and sea-usage. It was first seen on a Daimler in 1909, and was combined with the Benz laurel wreath in 1926 to signify the union of the two firms. Mercedes-Benz is the world's oldest automobile manufacturer.

(The logos used here are a registered trademark of the respective Corporation. Use of the logo here does not imply endorsement of the organization by this site.)


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